By I. Lukmann
Die Zahl der Existenzgründer ist in den vergangenen Jahren trotz Wirtschaftsflaute und steigender Insolvenzen angestiegen. (1) , (8) Damit eine Existenzgründung Erfolgschancen hat, sollte deren Gründer Eigenschaften wie unternehmerisches Denken und kaufmännisches knowledge besitzen. (1) , (5) Ein Business-Plan skizziert ein genaues Bild von der geplanten Umsetzung einer Geschäftsidee durch den (die) Gründer. (3) , (6) , (10)
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