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COPENHAGEN 9 A part of our passion No matter where your bike takes you – into the city, to work, seaside or across the country – it is an exten-sion of your personality. It’s a part of your own unique style. We are passionate about the fact that every-body has their own story to tell, and we believe that the choice in transportation adds to telling this story – just as our clothes does. Bicycles embrace individual urban needs, and doesn’t have to be linked to a world of sporty spandex. Your bike is a tool that should fit into your lifestyle; but even when putting in the miles on the road or trail, we have the styles you need to get the look that matches your skills. As with Nimbus, the story of the best designed bicy-cles in Denmark, are interesting entrepreneurial tales. We enjoy hearing and reading about successful and dedicated startups within the fashion industry, as we believe that these brands make the Danes embrace a certain culture. Among these, the cycling culture. Photo credit: Jacques Holst


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