8 COPENHAGEN WHERE CULTURE MEETS FASHION In Copenhagen we have a long tradition for cycling which makes us rather unique in the world. If you have ever been to Copenhagen, one of the first things you notice is the massive amount of people riding bicycles. This is reflected in their choice of a stylish and well-designed bicycle and their overall appearance. To many Danes cycling is a desirable and accessi-ble lifestyle choice, in which you can create your own identity while embracing the many advantages asso-ciated with using a bicycle in your everyday life. At Nimbus we feel it is important to retain the strong cycling culture and pass it on to new generations. We are therefore focusing on raising the awareness through our marketing and branding, to make it cooler and more attractive to cycle to work, to school and on leisure trips. Ultimately our mission is to support an increased awareness and interest in the cycling culture by, for example, co-branding our designs with strong bicycle manufacturers and through this, support the fashion statement it has become to be a well-dressed cyclist.
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