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allgemeini 1 At BIC® we firmly believe that global issues such as social responsibility and sustainable development are increasingly important to both our customers and ourselves. Therefore, we fully understand the importance for our customers to have a worldwide recognised brand that shares these values, to optimise the positive impact of their communications in the market. BIC® has been committed to environmental responsibility for over 60 years. Our unfailing dedication to quality, reliability and safety is evident in our obsession to constantly exceed international standards and regulation requirements. Furthermore, our iconic products, such as the BIC® 4 Colours, which have been an integral part of the lives of so many of us, explain why the BIC® brand is recognised by 9 out of 10 people.    At BIC®, we “Honour the past, invent the future”.  In this way, we continue to work hard at ensuring we bring to our customers the most innovative and qualitative products and services.  This year, our range of carefully selected Partner Brands, which are fully aligned with the BIC® values, complements your favourite BIC® branded products, to offer you a comprehensive range of solutions for your promotional needs. Furthermore, with over 50 years of printing experience, offering you limitless full-colour printing possibilities, you can be confident that your brands are in the hands of the expert. Buying BIC® you don’t just buy a product. You buy values, guarantees, and emotions, products that people know and love.  A brand that generations have grown up with and cherished at school, at home, at work and on holiday.  A brand that has been a part of the everyday life of millions.  A brand that has accompanied children growing into adults and beyond, throughout all the chapters of our lives.  This is why the BIC® brand has the perfect attributes to complement yours! Thank you for your support that has led us to become the leader of branded promotional products. Please be assured of our full commitment and efforts to develop products and services to become an even better partner. Kind Regards and all the best for 2018! Bruno Bich Chairman

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