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allgemeini 9 BIC® is always nearby. Classic Ads, Cross-Marketing, In-Store Visibility, Trade Visibility, Innovative Digital & Social Media Campaigns... BIC® Brand is always present in the mind of your customers. Campaigns and events offer new, original ways of connecting with BIC® consumers. BIC® launches BIC® SHAVE CLUB, its online subscription service with a BIC® refillable shaver for men, starting in France and in the United Kingdom. BIC® launches its first Direct to Consumer e-commerce website in Europe for BIC® 4 Colours Limited Edition pens! BIC® OFFICIAL SUPPLIER OF THE 2018 TOUR DE FRANCE Historical partner of the famous cycling competition, BIC® will, once again, travel across the roads of France in 2018. A unique opportunity to meet its consumers.

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